Missing a trademark renewal can hit hard. Your brand name, logo, or slogan could vanish from protection. This can leave it open for others to grab. Every year, thousands of businesses lose millions this way. That’s where services like Trademark Engine step in to handle the details. These services include attorney-backed support to avoid the mess and keep you secure.
Renewal Basics
Trademarks don’t last forever on their own. After filing them once, it’s the renewal that keeps them alive. In most countries, you have to get your trademark renewed every 10 years after the first filing. Skipping or ignoring renewal increases the risk of your trademark being cancelled.
Between the 9th and 10th years, you need to file two things together:
- A new Section 8 Declaration
- A Section 9 Renewal Application
This combo keeps your registration alive for another decade. However, when you miss this window, you put your trademark at risk. You are also provided a 6-month grace period, but it costs extra, $100 per class on top of the standard fee. So, it is always considered better to act on time than pay more later.
The 5- to 6-Year Check-In
Within the first few years of your registration, there’s an important step, the Section 8 Declaration.
This must be filed between the 5th and 6th year after registration. It proves you’re still using the mark in commerce. No proof? Your trademark gets canceled.
Many businesses consider it just a formality, but it’s required to keep your rights active.
What to do:
- Confirm your goods/services are still being sold.
- Gather real-world examples.
- Submit the declaration before the 6-year mark.
It is always better not to wait until the last month. Make sure to set reminders early.
What Happens If You Miss It?
Letting your trademark expire isn’t like missing a credit card payment.
If you don’t file on time:
- Your registration is canceled.
- You lose federal protection.
- Someone else can register the same name.
Even if you’ve used the trademark for years, losing federal status weakens your legal position. And reapplying means starting over, with no guarantee of approval.
Don’t Rely on Memory
Ten years go by fast. Business owners get busy, and this increases the risk of deadlines slipping.
Smart ones use systems that remind them months in advance. Some services send alerts when filings are due. Others help prepare and submit the paperwork so it’s done right the first time.
Keep Your Records Updated
Before you file, it is better to make sure your ownership info is correct.
If you moved from sole proprietor to LLC, changed addresses, or transferred the mark, update it with the USPTO first.
Filing with outdated details can also increase the chances of your renewal being delayed or rejected.
Also, check which classes you’re using. You can drop unused ones during renewal, but you can’t add new ones. So, it is always better to be honest about how you’re using the trademark.
Use the Right Tools
All filings go through the USPTO’s online system. Paper forms aren’t accepted anymore.
To file:
- Log in to your TEAS account.
- Upload specimens showing real-world use.
- Enter owner and attorney details.
- Pay the fees.
It’s simple if you’re prepared. But mistakes happen, like uploading low-quality images or missing signatures. Many people prefer using a reliable service as it reduces errors and also gives them peace of mind.
What It All Means
Your trademark is one of your most valuable business assets. You can’t afford to let it lapse due to a missed date. With professional services by experts like Trademark Engine, it is completely avoidable. With these platforms, staying compliant doesn’t have to be hard. They also deliver with attorney guidance, smooth filings, and keep you updated with alerts.
Jump in via their form and let pros handle the USPTO hurdles. Keep deadlines crushed, your business deserves it.
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