As an established healthcare provider, you are improving people’s lives and constantly making an effort to put smiles on their faces. Your website is a backbone that keeps patients and other providers coming back to you.
Days pass by until you see an unexpected fall in website visitors. Why? Your website is not available 24/7. This happens when the website runs into server or security issues. This is why making your website available all the time is the key. Besides attracting your leads, web uptime favours search engine rankings well.
For this reason, this blog covers web uptime, how downtime occurs in the first place, and how to find a professional offering both web hosting and SEO in Melbourne.
The Impact of Uptime on SEO
A web uptime is a percentage of time a website is online. The higher uptime percentage indicates that your website is up and running smoothly. This puts your website impression positive and reduces bounce rates.
Even search engine crawlers constantly search for reliable and operational sites every time. So, a good web uptime rate will significantly make your website on top SEO rankings. That is when having a website hosting provider is crucial to make your website visible across all servers.
However, a website may fail to run all of a sudden. While minor difficulties like slow page load times, broken links, or plugin errors can happen at your end. Major problems like server failures and security attacks can turn down a website completely, leading to a downtime.
How Downtime Occurs?
Now, let’s move to some more details of why each of these errors happen, their impact on user experience and SEO ranking, and the need for professional SEO in Melbourne.
Server Failures:
Hardware server issues on a website can be a significant mess. This can happen due to incorrect instalments and physical malfunctions, impacting website presence on the server.
Traffic Overloads:
An unexpected rise in web traffic can be a serious threat to the website efficiency, too. This can happen when a website runs too many marketing campaigns or viral content to attract a crowd from all locations. Some website servers, particularly the ones on shared hosting, can fail to handle unnecessary traffic and can crash over time.
Network Issues:
Network problems are another cause behind the downtime. If issues arise in the Domain Name System (DNS), it can make users unable to find your website. As a result, the Internet Service Provider (ISP) disrupts the server connection. Finding SEO services in Geelong to get more understanding is helpful.
Security Attacks:
Often, phishing attacks, security bugs, malware, or other cyber attacks can crash a server, leading to a complete downtime.
How SEO Services Can Reduce Website’s Downtime
While it is true that downtime can impact website rankings negatively, it is possible to minimise the consequences in the first place.
● Offers Reliable Web Hosting:
Choose a web hosting provider who can provide web uptime guarantee and scalability. Also, get advice on server management. Providers also have various plans that offer resources on the server to fix unexpected traffic or hardware failures.
● Monitors Your Website:
Many agencies offering SEO services in Geelong are equipped with web monitoring tools that directly reduce downtime incidents. With these tools help, SEO experts also get direct alerts whenever a system experiences more than usual downtime. This also allows them to monitor page speed and server response times to avoid future problems.
● Manages Technical Problems:
SEO experts also roll out solutions to major technical issues arising out of plugin compatibility or coding errors.
● Prevents Data Loss:
SEO experts regularly review the website and implement backup to access any data loss in the future. They ensure that the website returns to normal even if a server crash seems to be a big problem.
● Manages Scheduled Downtime:
Experts providing SEO services in Geelong assist with scheduling maintenance or updates during off-peak hours, minimising disruptions to users and search engines. Additionally, they recommend clear communication channels like website announcements, emails, and social media posts, to help website owners inform users about any upcoming downtime.
Final Words
We hope you found this blog useful. It is clear that website downtime can happen only when we fail to choose a reliable web hosting provider. This is why choosing a web design agency that offers good uptime and SEO services are the key to staying ahead.
We have explored everything about uptime, its impact on user experience and SEO, causes of downtime, and how experts in SEO in Melbourne or Geelong can reduce any possibilities of website shutdown.
Take the next move — choose a web design company offering web hosting and SEO services. Schedule your free enquiry today to learn more. Until then, have a happy web uptime experience. ..
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