A web design company in Geelong and Adelaide showing a portfolio of their web designs proves their records of working with different industries. If you are exploring these portfolios thinking that their beautiful appearance and rich content is the end result, you are overlooking some crucial aspects.
As you compare one web design portfolio to the other, not knowing what key areas to compare can be a hassle and confusing experience. The solution? Having a checklist to review a portfolio brings your focus on what you need to analyse.
This blog guides you through the 9 ways to compare a web design portfolio of one company to another. You must learn each of the factors to make a well-thought decision. So, continue reading the blog till the end.
Checklist to Review a Web Design Portfolio
Here are some good ways to review a portfolio of a web design company in Geelong to 2-3 other web designing companies.
1. Know Your Goals:
Creating a website comes from the vision you have in mind. Take the following aspects in mind.
- Purpose of website: Lead generation, sales, informational, etc.
- Target audience: Businesses, individuals, local or nation-wide audience, user behaviour, etc.
- Other Services: Custom design, SEO, hosting, website security, and maintenance.
- Style Preferences: Standard, professional, minimalist, or any other trending design.
2. Check the Designs for their Quality:
The design of the website is beyond the pleasing visuals. Here is what you need to look at.
- Contrast of background image with other images.
- Alignment of background designs with the personality of the client’s business.
- Good combination of real-world and stock images.
- Consistency in the font style and colour, image colours, and appearance throughout the website.
- Videos of the company and its testimonials.
- Easy scrolling, comprehensive yet easy-to-understand details.
If the design feels unique and not templated, you can be confident about the company offering web design in Adelaide.
3. Check the Website’s Usefulness for Search Engines and Audience:
A beautiful design is pointless without great functionality. Here are a few things to consider.
- Test multiple websites of one company to some other websites designed by others to gauge their mobile-friendliness.
- Smooth loading across all browsers and devices.
- Navigate interactive features like forms, clickable buttons, links, and animations. Consider their numbers and placement to understand if they are engaging.
- Accessibility of websites for people with disabilities.
4. Assess Variety in Work Projects:
A good portfolio always shows different projects from various industries. This shows flexibility of web designers.
- Assess which type of businesses have partnered with a company serving a web design in Adelaide or Geelong.
- Check for the industry similar to yours to better understand the designs, functionalities, and whether the company meets its branding requirements.
- A web design company catering to the needs of small to large businesses.
5. Compare Proof of their Working Process:
Case studies and website metrics are strong parameters that show a company’s commitment to end results.
- Look at the various case studies thoroughly to identify the pain points and how a company addresses them into measurable results.
- Redesign transformation images.
- Check for traffic, conversions, and user engagement through Google Analytics.
6. Review the Client List:
Every web design company shows a section of past clients with successful web design results. Here is how to evaluate the list.
- Look for relevant clients in similar businesses as yours.
- Check their credibility in the market.
7. Test Every Website Live:
When looking for a web design in Adelaide, testing every relevant website for their performance is an overlooked process. Here are a few things you must compare.
- Is the design functional and interactive?
- Does the website design look the same as shown in the portfolio column?
8. Don’t Forget to Check SEO Optimisation:
SEO-optimised websites make your website searchable. Take a look at following factors:
- Easy-to-read and keyword-optimised content.
- Website rankings on Google.
- Easy-to-see and persuasive CTAs throughout the website.
- Use of social media icons.
9. Check Reviews and Testimonials:
Besides case studies, a website with genuine reviews and testimonials shows the company’s belief in showing transparency to intended audiences.
- Read reviews to understand their position, genuineness, and SEO-optimised capabilities.
- Compare the content of the reviews.
Final Words
We hope you found this blog useful. As you see, having a checklist of factors to compare one portfolio of a web design company in Geelong to the other is a full-proof measure.
You get to understand things at peak level which is beyond the visuals of the portfolio. Compare two websites on the basis of their portfolio side by side to avoid confusion. If a portfolio looks great after comparison, don’t forget to ask questions to a web design company that picks your interest.
Start with free consultation today to learn more about the web design company’s past work and request a sample. ..
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