The holiday season is a great opportunity for start-up fashion brands to increase brand awareness, boost sales, and attract customers. If this is your brand’s first time to be one of the many fashion brands around the world to offer deals during this festive season, you should be as creative as possible to stay in the competition.
However, creating holiday sale strategies can be complicated, especially as a startup. Whether you’re focusing on your website, physical store, or both, you should be able to manage everything efficiently.
In this article, we’ll give you some ideas on how to manage your first-holiday sale as a fashion brand.
1. Limited-Time Discounts
Setting limited-time discounts gives a sense of urgency that makes customers buy as early as possible, especially if it’s just within a day or two. As you know, most customers enjoy discounts, especially during this time of the year when they need to buy as many things as possible.
Usually, it’s easier to set up a limited-time discount on websites where you can include a countdown. Just make sure to hire a fashion eCommerce agency to handle your website properly.
2. Bundle Deals and Gift Sets
Bundle deals and gift sets encourage customers to buy in bulk. Since it’s hard to think of gifts for everyone, there are instances when consumers see something worth it as a gift and don’t hesitate to buy it. For instance, if you offer deals such as buy three get one free, it will surely encourage customers to buy more. However, make sure you‘ll still earn from the deals.
3. Exclusive Holiday Collections
Aside from the products and services you offer for the whole year, you should also release an exclusive holiday collection. You don’t need to add a Christmas-themed design just so it can be considered a holiday collection. Instead, you can focus on more festive colours and aesthetically pleasing patterns and designs that customers may use this time of the year.
For instance, you can release a metallic collection of scarves. With just the right product photos, you can create a sense of exclusivity when people buy your products.
4. Personalisation Services
Personalisation is always a great option. With all the mass-produced items in the fashion industry, people love to show their uniqueness and individuality. As a fashion brand, you should be able to offer such services. For instance, when opting for a gift box, the customers should be able to choose a combination of items they want to include. In addition, you can offer name embroidery or printing on various items.
5. Free Shipping and Other Perks
As online shopping becomes one of the best options to avoid crowded places and long lines, offering free shipping and vouchers can drive your sales upwards. One of the best ways to do this is to have a minimum purchase amount before getting the free shipping discount to encourage customers to buy more. However, you can also have a welcome gift for first-time customers.
6. Reward Loyal Customers
Aside from offering welcome gifts, you should also reward your loyal customers. You can give them exclusive access to holiday sales, customised vouchers, and more discounts every time they check out. Of course, if you’re not familiar with how the personalised vouchers work, you can let a fashion eCommerce agency guide you through it.
7. Social Media Campaigns
Leveraging the power of social media is another way to promote your fashion brand. Nowadays, almost everyone already has access to social media, and it’s one of the things where people spend most of their time. So, the more you promote your brand and products, the higher the chance they’ll be aware of it, and buy something.
Another good thing about social media is that you can collaborate with influencers to promote your products and services in their accounts.
8. Pop-Up Shops or Events
Being active online is a great way to promote your brand, but creating a physical experience, such as organising pop-up stores or in-store events can also be a huge help. You can partner with other local brands, participate in conventions, and host workshops.
9. Early Bird and Last-Minute Sales
During the holiday season, there are two types of shoppers, the early bird and the last-minute buyers. Suppose you can cater to both. You can create a timeline of the deals for the early bird, and also for the last-minute shopper. For every day that’s included in the timeline, consider offering daily deals, and make sure to include a countdown before the deals end.
10. Give Back with Purpose
The holiday season isn’t just for those who have the means to buy, but for everyone who wants to celebrate it. Whether you achieve your target or not, don’t forget to give back to the community. You can donate a part of your sales, and don’t regret to mention it to your customers, so they know that they can help others by simply patronising your brand.
Final Thoughts
Preparing and executing holiday deals can be overwhelming, especially if it’s your first time. By considering the ideas listed above, you can gradually attain your plans, and boost your brand’s visibility.
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