Vietnam Online Food Delivery Market Size & Growth 2025-2034

Vietnam Online Food Delivery Market

The Vietnam online food delivery industry in is experiencing a significant transformation, driven by the growing digitalization of services, changing consumer habits, and the increasing demand for convenience. As urbanization continues to rise and mobile internet usage reaches new heights, the demand for food delivery services has surged. Online food delivery platforms have become a convenient and efficient way for consumers to order meals from their favorite restaurants, which is helping shape the future of food consumption in the country. With the Vietnam online food delivery market projected to grow at a compound annual growth rate (CAGR) of about 24.00% during the forecast period of 2025 to 2034, the industry is poised for substantial expansion, fueled by increased internet penetration, shifting lifestyles, and an expanding middle class.

Vietnam Online Food Delivery Market Size

The Vietnam online food delivery market is currently experiencing rapid growth, reflecting the country’s growing interest in digital platforms for food ordering. The market size is expanding due to increased mobile and internet access, as well as consumer preferences shifting toward convenience and fast delivery options. With the rise of smartphones and mobile apps, more consumers are opting to use food delivery platforms for their daily meals, driving the growth of the industry.

As of now, the market is projected to grow significantly in the coming years, with a forecasted CAGR of 24.00% between 2025 and 2034. This robust growth trajectory is expected to elevate the market’s value, as more people embrace online food delivery services, especially in major urban centers like Hanoi, Ho Chi Minh City, and other metropolitan areas. With an expanding urban population, a growing middle class, and increasing disposable incomes, the demand for food delivery services is set to accelerate.

Vietnam Online Food Delivery Market Trends

Several key trends are shaping the Vietnam online food delivery market:

Shift Toward Digitalization: As smartphone penetration and internet access continue to increase, the digital transformation of the food service industry in Vietnam is driving the growth of online food delivery services. Consumers now expect seamless experiences when ordering food online, and businesses are increasingly adopting tech-driven solutions to meet these demands.

Rising Popularity of Online Platforms: Online food delivery platforms like Vietnam MM Co., Ltd and Foody Corporation are becoming increasingly popular among consumers, especially in larger cities. These platforms offer various services, including food delivery, table reservations, and restaurant reviews, contributing to their growth.

Expansion of Delivery Options: Many online food delivery companies in Vietnam are diversifying their offerings by introducing new delivery options, such as hyperlocal deliveries, meal kits, and grocery deliveries. This trend is catering to a wider range of customer preferences, including health-conscious consumers and busy professionals looking for convenience.

Focus on Healthier Meal Options: With rising health awareness among consumers, there is a growing demand for healthier meal options in the online food delivery space. As a result, many food delivery platforms are incorporating restaurants offering nutritious and organic options, as well as catering to specific dietary requirements like vegetarian, vegan, or gluten-free.

Integration of Artificial Intelligence (AI) and Data Analytics: Online food delivery companies are increasingly using AI and data analytics to optimize their services. AI-driven algorithms help platforms offer personalized recommendations to users, optimize delivery routes, predict peak hours, and manage inventory more effectively. Data-driven insights also enable better customer experiences and more efficient service delivery.

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Vietnam Online Food Delivery Market Segmentation

Order Mode
Online
Offline

Online Order Method

Mobile Application
Website

Cuisine

Vietnamese Cuisine
Western Cuisine
Italian Cuisine
South Asian Cuisine
Others

Vietnam Online Food Delivery Market Growth

The Vietnam online food delivery market is experiencing exceptional growth, driven by several factors:

Urbanization and Changing Lifestyles: The ongoing urbanization in Vietnam, coupled with a busy work culture, is increasing the demand for food delivery services. Consumers are becoming more accustomed to the convenience of ordering food online, which is helping to expand the market further.

Increased Internet and Smartphone Penetration: With internet access and smartphone penetration growing rapidly, more people are turning to online food delivery services for convenience. According to reports, mobile internet usage in Vietnam continues to rise, which directly translates into more opportunities for online food delivery platforms.

Adoption of Digital Payment Systems: The growing popularity of digital payments in Vietnam has further supported the expansion of the online food delivery market. Cashless transactions have become more popular, making it easier for customers to pay for food orders, resulting in greater convenience and security.

Rising Disposable Income: The increasing disposable income of Vietnam’s growing middle class has created a fertile environment for the online food delivery market to thrive. With more consumers willing to spend on convenience and dining experiences, food delivery services are seeing increased demand.

Government Support for Digitalization: The Vietnamese government is also supporting the digitalization of various sectors, including food services, as part of its broader effort to foster a digital economy. This has led to a more conducive environment for online food delivery platforms to flourish.

Vietnam Online Food Delivery Market Analysis

The Vietnam online food delivery market is currently in a growth phase, driven by a combination of favorable demographic trends, changing consumer preferences, and technological advancements. As more people embrace the convenience of ordering food online, the competition in the market is expected to intensify. Key players in the market, including Vietnam MM Co., Ltd and Foody Corporation, are capitalizing on this opportunity by expanding their service offerings, improving user experience, and forming partnerships with local restaurants.

Vietnam MM Co., Ltd, for instance, is leveraging technology and innovation to provide seamless food delivery experiences. The company has strategically focused on enhancing its mobile app, improving delivery time, and offering more payment options. Foody Corporation, on the other hand, is expanding its footprint in the country and diversifying its services to cater to a broader customer base, including integrating food delivery with restaurant reservations.

Both of these companies, along with others, are also focusing on improving their last-mile delivery services, ensuring that food reaches consumers promptly and in good condition. The integration of AI, machine learning, and data analytics is enabling platforms to predict customer preferences, optimize logistics, and offer personalized services.

Vietnam Online Food Delivery Market Forecast

The Vietnam online food delivery market is forecasted to continue its rapid growth in the next decade, with a projected CAGR of about 24.00% from 2025 to 2034. Factors such as an expanding urban population, growing disposable income, technological advancements, and increasing smartphone penetration will drive this growth. The forecast indicates a highly competitive landscape, with key players investing in technology, user experience, and expansion to meet the rising demand for food delivery services.

As consumers continue to seek convenience, speed, and variety in their food delivery options, companies in the sector will have to adapt by offering personalized services, integrating new technologies, and exploring new business models. Additionally, food delivery platforms will likely continue expanding their services beyond traditional food orders, including grocery deliveries, meal kits, and health-conscious options to cater to evolving consumer needs.

Competitor Analysis: Key Players in the Vietnam Online Food Delivery Market

Several key players dominate the online food delivery market in Vietnam:

Vietnam MM Co., Ltd: One of the leading online food delivery platforms in Vietnam, Vietnam MM Co., Ltd offers a wide variety of restaurant options, convenient delivery services, and integrated payment solutions. The company is focusing on expanding its operations to meet growing demand, improving delivery speed, and enhancing the user experience through innovation.

Foody Corporation: Foody Corporation is another major player in Vietnam’s online food delivery market, providing a user-friendly platform for ordering food from local restaurants. Foody’s success can be attributed to its diverse restaurant listings, customer-centric services, and focus on building strong partnerships with food vendors.

Others: Other key competitors in the Vietnamese online food delivery market include international players like GrabFood, Baemin, and Now.vn. These companies have entered the market and are constantly evolving their offerings to compete in an increasingly crowded space.

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